i’m rich

I am a London-based art director and designer with over ten years experience in the creative industry. Currently I’m the Design Director at Brandwidth, a digital innovation agency.

Not your average creative, I worked in Italy for an agency with no English speakers and inadvertently modelled for Vogue’s September issue – check out my ‘blue steel’ above.

With an education in design and numerous years working as an art director partnered with copywriters, I have a unique blend of concept generation and being able to translate those ideas through rationalised design thinking.

I have worked across a variety of industries, with clients ranging from Aviva and Barclays to Kia and General Mills, and even the United Nations. My experience covers everything from UX and digital product design to marketing and global advertising. Developing brand strategy and visual identities has been a unifying thread through my career. I have rebranded a variety of businesses from beauty startup to a global financial institution.

What I believe in, and strive for every day, is a strategic creative idea that is solved with rationalised visual thinking.


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