Bibby Financial Services

Creation of new brand identity guidelines for a global funding provider for growing businesses 

Working with over the course of a year I developed a new global brand identity for Bibby Financial Services across 14 markets. 

Their personal service is paramount, which led to the proposition “we believe in your business”. I developed a simple red square asset which framed the staff and business owner’s relationship.

As well as designing extensive guidelines, the new brand identity was rolled out across print and digital campaigns, online and video.