CMC Markets

I worked to develop a new brand platform for CMC Markets, which was rolled out globally. I developed some new visual guidelines for all global comms, which included creating surreal objects that played off an intelligent headline. Each one featured a visual twist, a nod to the world of trading. 

We also created a global TV commercial; one relevant to all traders, across all skill levels, in 13 countries and 9 different languages.

I was the lead Art Director, working with our internal design and video teams, and external photographers, 3D production and VFX houses.