Fashion editorial Creative Direction
Working with Thomas Cooksey and Christopher Maul, I developed a shoot concept for Mixte’s Spring Summer edition with the theme ‘Transformation’. Brands particiapting in the story include: Chanel, Louis Vuitton, Prada and Dolce & Gabbana.
“Today we live the new abnormal.
In a new world where social distancing and virtual experiences thrive, vibrant cities and physical collaboration become less of a priority. Creativity moves out. It finds retreat and inspiration in the open air, in mother nature. As creatives move from cities, they not only change their environment, they change their outlook and their day-to-day dress and habits. The innovative adapt and find comfort in whatever form normality may take. Evolution will always prevail.
Today is the new norm. The new abnormal.”