Development of a multi-channel creative platform for Organix

Working closely with the strategy team, I developed a year-long creative platform for Organix and Organix Goodies under the shared positioning of “little things make a big difference”. Interpreting this differently for each brand, I used “discover” and “explore” as the key themes to develop individual creative treatments, matching their respective visual identities.

I art directed numerous photos shoots for the campaign which included an online hub, social media activity, a nationwide “Goodies Explore Tour” and an on-pack promotion.