i’m rich

I am a London-based art director and designer with over ten years experience in the creative industry. Currently I’m the Design Director at Brandwidth, a digital innovation agency.

Not your average creative, I worked in Italy for an agency with no English speakers and inadvertently modelled for Vogue’s September issue – check out my ‘blue steel’ above.

I have worked across a variety of industries, with clients ranging from Aviva and Barclays to Kia and General Mills, and even the United Nations. My experience covers app and web design, out of home advertising, TV and digital marketing.

My passion lies in design and functionality – every aesthetic decision should be reasoned. Developing brand strategy and visual identities have been a unifying thread in my career. I’ve helped rebrand an online beauty startup, a fragrance brand, a pharmacy and a housing association.

What I believe in, and strive for every day, is a strategic creative idea that is solved with rationalised visual thinking.


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